Pandora has always marketed themselves as using “The Music Genome Project,” an algorithm that helps individuals find artists and songs based on the similarity of an initial user-identified artist/song. As the user begins to listen to the random selections based on this algorithm, liking and disliking the songs being played provide more criteria for the algorithm to evolve. Because of this, Pandora has separated themselves from their competition. With Spotify entering the scene and posing a threat to the music exploration market, this key marketing feature has kept Pandora strong. Although, one issue that concerned me was their user interface.
A shortcoming of Pandora’s service was its clunky web interface. Mostly flash-based, Pandora up until this point was sluggish, prone to freezing, and just created an overall poor user experience. It was unfortunate to me as I loved this service so much. I upgraded my account about five months ago and haven’t regretted it one bit, drawing much satisfaction from the no-ads and desktop app afforded to premium subscribers. Pandora even sent me a free shirt to say thanks for my ongoing Twitter support.
I was pleased to read TechCrunch’s exclusive look at the new Pandora. Pandora’s new interface is fresh, clean, and promises higher responsiveness to its user. It is true that I have been eager to use this new service. As of this morning, I am now an official user of the new Pandora.
Pandora is also revving up the social aspect to their service by allowing users to follow their friends by connecting to Facebook or email. I can’t quite get this to work for me yet, as the service still has a few bugs.
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